基于客运分担率的公路优势市场定位研究  

Research on Road Transportation Superior Market Positioning Based on Passenger Sharing Rate

作　　者：郭豪飞 郭经纬[2] 吴静成 林福根 GUO Hao-fei;GUO Jing-wei;WU Jing-cheng;LIN Fu-gen(College of Ocean Science and Engineering,Shanghai Maritime University,Shanghai 201306,China;School of Energy Science and Engineering,Henan Polytechnic University,Jiaozuo 454003,China;School of Energy and Power,Wuhan University of Technology,Wuhan 430070,China;Air Traffic Control Academy,Air Force Engineering University,Xi’an 710038,China)

机构地区：[1]上海海事大学海洋科学与工程学院,上海市201306 [2]河南理工大学能源科学与工程学院,焦作市454003 [3]武汉理工大学能源与动力学院,武汉市430070 [4]空军工程大学空管领航学院,西安市710038

出　　处：《公路》2022年第2期149-154,共6页Highway

基　　金：国家自然科学基金,项目编号61803147;河南省科技攻关项目,项目编号182102310799;河南省高等学校重点科研项,项目编号18A580003;河南省高校基本科研业务费,项目编号NSFRF180417。

摘　　要：客运通道内多种运输方式竞争已成为常态,特别是高速铁路的全面建设对传统公路运输带来巨大冲击,因此,挖掘公路运输优势市场具有较强的现实意义。以Logit模型为基础,基于运输通道内各运输方式广义费用函数构建客运通道内公路客运分担率模型,以郑济通道为例预测在不同票价、运距条件下,公路客运市场分担率的变化情况,分析公路优势市场定位,以期为郑济通道内公路客运发展提供借鉴。The competition of multiple modes of transportation in passenger corridors is becoming normal.In particular,the comprehensive construction of high-speed railways has bring a huge impact on traditional road transport,therefore,it is of great practical significance to explore the advantageous market of road transport.In the paper,based on the Logit model,a model of the share rate of road passenger transport in the passenger transport corridor is established based on the generalized cost function of each mode of transport in the corridor,the changes in the share rate of road passenger transport market under different fares and distances are predicated with the Zhengzhou-Jinan corridor being the example,and the positioning of the superior market of road transport is analyzed so as to provide reference for the development of road passenger transport in the Zhengzhou-Jinan corridor.

关 键 词：客运市场分担率 公铁竞争 优势市场定位 LOGIT模型 

分 类 号：U492.4[交通运输工程—交通运输规划与管理]