基于文本挖掘技术的四好农村路量化评价  

Evaluation of“Four Good”Rural Roads Based on Text Mining Technology

作　　者：巫诚诚 单飞 蒋雨波 陈大伟[1] 莫方旭 WU Cheng-cheng;SHAN Fei;JIANG Yu-bo;CHEN Da-wei;MO Fang-xu(School of Transportation,Southeastern University,Nanjing Jiangsu 211189,China;Henan Transportation Development Research Institute Co.,Ltd.,Zhengzhou Henan 451162,China)

机构地区：[1]东南大学交通学院,江苏南京211189 [2]河南交通发展研究院有限公司,河南郑州451162

出　　处：《公路交通科技》2022年第1期175-182,共8页Journal of Highway and Transportation Research and Development

基　　金：河南省交通运输厅科技项目(2020G-2-2)。

摘　　要：为了解决既有评估模型反馈时间长、人力物力耗用大及群众支持情况难以反映等问题,考虑从大数据角度建立统一化的四好农村路建设效果数据采集与评估方法。基于微博平台的文本挖掘数据,构建了四好农村路建设工作社会化反响的定量化评估模型,并以河南省、江苏省为例进行了分析。结果表明:该模型更为便捷、客观地反映了评估对象在四好农村路建管护运工作的工作重点、建设特征及公众响应情况;江苏省四好农村路的社会化效果更佳,具有更良性的"开展工作-媒体曝光-社会反馈"循环,河南省四好农村路建设度更优,实际建设工作媒体曝光更为稳定、持续;河南省、江苏省四好农村路建设阶段不同,其社会宣传、反馈具有差异化特征:河南省的工作重点在于农村路建设(自然村硬化农村路建设及改造升级),其宣传更侧重于实际政绩,以提升偏僻村落通达度、促进城乡一体化格局基本形成为工作目标,江苏省的工作重点在于农路养管运,核心思路在于依托更为便捷的交通服务拉动相关村镇的产业化发展、提升村镇的小康化水平。本模型既可为目标年(2020年)各省市的工作成果评估提供定量化参考,也有助于各省市四好农村路工作推进的评估,实时反馈社会群众反响,从而提升四好农村路工作水平。In order to solve the problems of the existing evaluation model such as long feedback time,large consumption of manpower and material resources,and the difficulty in reflecting the public support,a unified data collection and evaluation method for the construction effect of“four good”rural roads is considered from the perspective of big data.Based on the text mining data from Weibo,a quantitative evaluation model of“four good”rural roads’construction social response is constructed,and the analysis is carried out Taking Henan and Jiangsu provinces as examples.The result indicates that(1)This model more conveniently and objectively reflects the work focus,construction characteristics and public response of the evaluation object in the construction,management,maintenance and operation of“four good”rural roads.(2)The socialization effect of“four good”rural roads in Jiangsu Province is better,and it has a more virtuous cycle of“work-media exposure-social feedback”.The construction of the“four good”rural roads in Henan Province is better,and the media exposure of the actual construction work is more stable and continuous.(3)The construction stages of“four good”rural roads in Henan Province and Jiangsu Province are different,and their social propaganda and feedback have different characteristics:Henan Province focuses on the road construction(the construction and renovation of rural roads in natural villages),and its publicity is more focused on political achievements,with the goal of improving the accessibility of remote villages and promoting the basic formation of the urban-rural integration pattern.Jiangsu Province focuses on the management,maintenance and operation of the rural roads.The core idea is to rely on more convenient transport services to stimulate the industrialization development and improve the well-off level of relevant villages and towns.This model not only can provide quantitative reference for evaluating achievements of all provinces and cities in the target year(2020)

关 键 词：运输经济 评估模型 文本挖掘 四好农村路 舆情分析 

分 类 号：F502[经济管理—产业经济]