中国共产党百年舆论观的历时变迁与发展图景  

The Diachronic Change and Development Prospect of the CPC’s Outlook on Public Opinion in the Past Century

作　　者：沈正赋 Shen Zhengfu

机构地区：[1]安徽师范大学新闻与传播学院,安徽芜湖241002

出　　处：《传媒观察》2022年第2期5-11,共7页Media Observer

基　　金：国家社科基金后期资助项目“新时代中国共产党新闻舆论思想创新研究”(19FXWB 020)的阶段性成果。

摘　　要：纵观中国共产党舆论观一百年的发展变迁史,党的舆论观的形成、发展和创新,与当时的历史背景和社会现实有着不可分割的关系,贯穿其中的一根红线脉络清晰,那就是从国民舆论、创造舆论、舆论引导到舆论引导力。这几个具有标志性意义的概念符号及其丰富的精神内涵,立体地展现出中国共产党百年舆论观的壮丽发展图景。新时代,舆论引导力建构主要表现在三个方面:加强新闻舆论工作机制的系统性建构,进一步提高舆论引导力;善于在互联网上开展舆论斗争,增强网络舆论引导力;勇于在对外传播中开展舆论斗争,争夺国际舆论话语权和引导力。The CPC’s outlook on public opinion has continuously evolved throughout the past century.Its formation,development and innovation are inseparable from the historical background and social reality.Throughout the whole process,there is a clear red line,from national public opinion,creation of public opinion,public opinion guidance to public opinion guidance power,showing the magnificent development picture of the CPC’s Centennial view of public opinion in a three-dimensional way.In the modern era,the construction of public opinion guidance is mainly reflected in three aspects:First,further improve the guidance of public opinion and strengthen the systematic construction;Second,be good at conducting public opinion struggles on the Internet;Thirdly,bravery at conducting public opinion struggles on the international communication.

关 键 词：中国共产党 建党百年 舆论观 国民舆论 创造舆论 舆论引导 舆论引导力 

分 类 号：G206[文化科学—传播学] D231[政治法律—政治学]