公共图书馆书目推荐品牌建设研究——以辽宁省图书馆为例  

Research on Brand Construction of Public Library Bibliography Recommendation-Taking Liaoning Provincial Library as an Example

作　　者：李丹丹 Li Dan-dan

机构地区：[1]辽宁省图书馆,辽宁沈阳110167

出　　处：《河北科技图苑》2022年第1期26-31,共6页Hebei Library Journal of Science and Technology

基　　金：2021年辽宁省文化演艺集团研究课题“文旅融合背景下公共图书馆馆藏资源品牌化建设与阅读推广研究”(2021jtyjkt-010)研究成果之一。

摘　　要：书目推荐是图书馆推动全民阅读的有效途径之一,建设书目推荐品牌,是读者诉求、图书馆智慧化服务和提升阅读影响力的需要。通过对辽宁省图书馆书目推荐品牌化建设的实践分析,提出架设沟通桥梁,注重读者反馈;关注服务个体、定制推荐书目;运用新技术,创新服务模式;跨界融合,提升建设新动力书目推荐品牌化的发展建议。Bibliography recommendation is one of the effective ways for libraries to promote the nationwide reading.Building a brand of bibliography recommendation is the demand of readers,and the need of the library’s intelligent service and the reading influence enhancemanet.Through the practice analysis of the brand construction of the bibliography recommendation of Liaoning Provincial Library,suggestions of building a bridge of communication,paying attention to reader feedback;paying attention to individual services and customizing recommended books;using new technology,innovating service mode;Cross-border integration,promoting the construction of new driving force,building a bibliography recommendation brand are put forward.

关 键 词：图书馆 书目推荐 品牌建设 

分 类 号：G252[文化科学—图书馆学]