少儿武术自媒体内容导向研究  

The Content-oriented Research of Children’s Wushu We-Media

作　　者：蔡俊钦 邱服冰 Cai Junqin;Qiu Fubing(Department of Physical Education,Shenzhen University,Shenzhen Guangdong 518060,China)

机构地区：[1]深圳大学体育部,广东深圳518060

出　　处：《武术研究》2022年第3期87-89,115,共4页Wushu Studies

摘　　要：少儿武术类自媒体在各大短视频平台拥有大量用户,但无论是青少年儿童还是家长,对于混乱的武术自媒体选择,都可能会面临困难。文章以自媒体为研究点,分析了目前平台内少儿武术自媒体内容导向的现实情况,发现其因缺乏行业规范、专业引领以及平台管理松散等造成诸多问题,从增加武术类自媒体短视频的实用性、系统化、公益性和监督性的角度提出建议,以求更好地服务于青少年、家长及自媒体平台的管理和运营。Due to the many advantages of short video We-Media platforms,related Wushu content is widely spread here.In addition,children’s Wushu We-Media have a large number of users on major short video platforms,but whether they are young children or parents,they may face difficulties in the chaotic selection of Wushu We-Media.This study uses the"Tik Tok"App as the starting point to analyze the current situation of children’s Wushu We-Media content-oriented reality on the platform,and finds that it has caused many problems due to lack of industry standards,professional leadership,and loose platform management.This article adds Wushu categories.We provide suggestions on the practicality,systematization,public welfare and supervision of We-Media short videos,in order to better serve the management and operation of We-Media platforms and young people.

关 键 词：青少年儿童 武术 体育产业 自媒体平台 

分 类 号：G85[文化科学—民族体育]