我国政务新媒体发展困境及对策研究——基于服务型行政文化视角  

Research on the Development Dilemma and Countermeasures of New Government Media in China——Based on the Perspective of Service-Oriented Administrative Culture

作　　者：荆玲玲[1] 赵晓鹏 JIN Ling-ling;ZHAO Xiao-peng(School of Management,Harbin Normal University,Harbin 150025,China)

机构地区：[1]哈尔滨师范大学管理学院,哈尔滨150025

出　　处：《边疆经济与文化》2022年第3期58-60,共3页The Border Economy and Culture

基　　金：黑龙江省教育厅人文社会科学青年博士项目(1253b006)。

摘　　要：政务新媒体作为我国电子政务的重要组成部分,是政府构建新时代行政文化的重要方式。通过阐述政务新媒体的概念及类别,分析目前我国政府政务新媒体发展存在服务低沟通、舆情监控低时效、考评制度稀缺、推送形式单一等问题。基于服务型行政文化视角,"以组织培训为导向,强化行政服务能力""以公众愿景为导向,提升信息服务效能""以目标管理为导向,完善考评服务制度""以信息质量为导向,多元政务服务推送"的解决路径,促进我国政务新媒体优化升级。As an important part of my country’s e-government,new government media is an important way for the government to build administrative culture in the new era.By expounding the concept and categories of new government affairs media,it analyzes the problems of low service communication,low time efficiency of public opinion monitoring,scarcity of evaluation system,and single push form in the development of government affairs new media in our country.Based on the perspective of service-oriented administrative culture,"organize training as the guide to strengthen administrative service capabilities","guided by public vision,improve information service efficiency","guided by target management,improve the evaluation service system","guided by information quality,The solution path of"multiple government service push"will promote the optimization and upgrading of my country’s government new media.

关 键 词：电子政务 政务新媒体 行政文化 

分 类 号：G206[文化科学—传播学]