基于情感层级的儿童药品包装移情设计策略  

Empathy Design Strategy for Children’s Drug Packaging Based on Emotion Level

作　　者：钟纯 许安娇[1] 蒋玉洁 ZHONG Chun;XU An-jiao;JANG Yu-jie(Central South University of Forestry&Technology,Changsha 410004,China)

机构地区：[1]中南林业科技大学,长沙410004

出　　处：《包装工程》2022年第6期220-228,共9页Packaging Engineering

基　　金：基于地域文化传承的长沙方言文化创意设计研究(19YBA387)。

摘　　要：目的发掘学龄前儿童对药品包装的真实情感需求,从而探讨儿童药品包装的移情设计策略,以有效缓解儿童对药物的抵抗情绪及家长协助儿童服药的精神压力。方法运用情感层级理论,针对学龄前儿童在药品包装的生理、心理和行为等方面的情感需求,从本能层级、行为层级和反思层级3个层级进行策略分析,并结合国内外优秀的儿童药品包装设计案例,提出相应的儿童药品包装移情设计策略。结论基于情感的3个层级对儿童药品包装进行设计,不仅契合了儿童的情感需求,还增强了药品包装与儿童及家长与儿童之间的情感交流,从而使儿童对服药产生积极情绪,达成深层次的感性认知和理性思考。This paper aims to discover and visualize preschool children’s real emotional needs for drug packaging,thus to explore empathy design strategies for children’s drug packaging,and further effectively relieve children’s emotions of drug resistance and parents’mental pressure to help children take drugs.On the basis of the theory of emotional level,aiming at preschool children’s emotional needs in physiology,psychology,behavior,etc.for drug packaging,a strategic analysis was made in three levels including instinct level,behavior level and reflective level;in combination of domestic and foreign excellent children’s medicine packaging design case analysis,a corresponding children’s empathy drugs packaging design strategy was put forward.The transference of the children’s medicine packaging design based on the three levels of children’s can not noly meet the emotional needs of children,but also enhance emotional communication between medicine packaging and children and parents,thus to encourage children to feel positive emotions to taking medicine,and get a deep perceptual cognition and rational thinking.

关 键 词：移情设计 情感层级 儿童 药品包装 

分 类 号：TB472[一般工业技术—工业设计]