基于Logit-ISM的居民无抗猪肉消费意愿及影响因素——来自山东省的证据  

Residents’Willingness to Consume Non-resistant Pork and Its Influencing Factors Based on Logit-ISM:Evidence from Shandong Province

作　　者：刘建瑜 赵世龙 夏兆敏[2] 张园园[1] LIU Jianyu;ZHAO Shilong;XIA Zhaomin;ZHANG Yuanyuan(School of Economics and Management,Shandong Agricultural University,Tai’an Shandong 271018,China;School of Business Administration,Shandong University of Finance and Economics,Jinan 250014,China)

机构地区：[1]山东农业大学经济管理学院,山东泰安271018 [2]山东财经大学工商管理学院,济南250014

出　　处：《科技和产业》2022年第3期202-206,共5页Science Technology and Industry

基　　金：山东省社会科学规划青年项目(20DGLJ018);山东省社会科学规划青年学者重点培养计划研究专项(19CQXJ07);山东省生猪产业技术体系建设专项基金(SDAIT-08-11)。

摘　　要：基于山东省274位消费者的调查问卷,运用二元Logit模型确定影响消费者无抗猪肉消费意愿的因素,然后运用ISM分析各影响因素之间的关联关系和层次结构。结果显示:消费者无抗猪肉消费意愿并非由某一个或者某些因素决定,而是由消费者对无抗猪肉人体健康作用的认知、对无抗猪肉环境效应的认知、家庭月收入水平、亲朋好友影响、社会宣传影响、消费者的年龄和受教育程度7个因素组成的具有3级层次结构决定的。Based on the questionnaire survey of 274 consumers in Shandong Province,the binary Logit model is used to determine the factors that affect consumers’willingness to consume pork without resistance,and then the ISM is used to analyze the relationship and hierarchical structure of the influencing factors.The results show that consumers’willingness to consume non-resistant pork is not determined by one or some factor,but by consumers’perception of the human health effects of non-resistant pork,their perception of the environmental effects of non-resistant pork,and the level of household monthly income.It is determined by a three-level hierarchical structure composed of 7 factors including the influence of relatives and friends,the influence of social propaganda,the age of consumers and the education level.

关 键 词：无抗猪肉 消费意愿 影响因素 Logit-ISM 

分 类 号：TS251.51[轻工技术与工程—农产品加工及贮藏工程]