民俗文化语境下合体字的设计形态与表现方法探究  

Research on the Design Forms and Expression Methods of Combined Characters in the Context of Folk Culture

作　　者：张宇[1] 张大鲁[1] ZHANG Yu;ZHANG Da-lu(Suzhou University,Suzhou,Jiangsu,215000)

机构地区：[1]苏州大学,江苏苏州215000

出　　处：《湖南包装》2022年第1期37-40,共4页

摘　　要：民俗合体字是人们日常生活中由于精神与审美的需求而产生的多个汉字组合成单个字形的民俗艺术形态,它是民族文化心理特征和精神追求的缩影,随着时代的发展,它们与文化并存、相融或消失。文章梳理了民俗合体字的历史轨迹及其形成的原因,并对其设计形态和表现方法进行探究,发掘合体字所蕴含的民族文化和美学特征,将传统设计思维与现代设计意识相结合,以求提高合体字设计的表现力度、审美感受和民族文化性,赋予其更具时代特色的信息含义。Folk custom combination characters are a folk art form in which multiple Chinese characters are combined into a single shape due to spiritual and aesthetic needs in people’s daily life.It is the epitome of the psychological characteristics and spiritual pursuit of national culture.Coexist,merge or disappear.The article sorts out the historical trajectory and the reasons for the formation of the combination of folk custom characters,and explores its design form and expression method,explores the national culture and aesthetic characteristics contained in the combination of words,and combines traditional design thinking with modern design awareness.It seeks to improve the performance,aesthetic feeling and national culture of the combined character design,and give it more informational meaning with the characteristics of the times.

关 键 词：合体字 民俗 文化 设计形态 表现方法 

分 类 号：J524[艺术—艺术设计]