“互联网+”时代国产动漫的传播情况研究--以《秦时明月》为例  

The Spread of Domestic Animation in the Era of“Internet Plus”

作　　者：张道升 张斌 ZHANG Dao-sheng;ZHANG Bin(School of Chinese Language and Literature,Hefei Normal University,Hefei 230601,Anhui)

机构地区：[1]合肥师范学院文学院,安徽合肥230601

出　　处：《阜阳师范大学学报（社会科学版）》2022年第1期128-134,共7页Journal of Fuyang Normal University：Social Science

基　　金：国家社科基金一般项目“基于字料库的《汉语大字典》异体字整理与研究”(21BYY141)。

摘　　要：为了探求“互联网+”时代国产动漫的传播情况,试以玄机科技旗下的《秦时明月》为例,对其在“互联网+”时代在传播发展中取得成功的主要优势进行分析,探讨其存在的一些问题,并对其暴露出来的问题提出相应的解决策略。为了提高传播效果,《秦时明月》应该探索一条艺术性与商业性兼顾的道路:充分发掘传统民族元素、动漫作品制作与衍生周边同步进行、清晰的受众定位与内容制作、积极承担社会责任、构建“动漫+互联网+相关产业”的商业模式。In order to explore the spread of domestic animation in the“Internet plus”era,this paper,taking the Qinshi Mingyue of Hangzhou Xuanji Science and Technology Information CO.,Ltd.as an example,analyzes the main advantages of its success in the communication development,probes into some problems,and puts forward some suggestions.The corresponding solutions and countermeasures are put forward for the exposed problems.In order to improve the communication effect,Qinshi Mingyue should take a way of balancing artistry and commerce:fully excavating the traditional national elements,making animation and producing the surrounding areas synchronously,making clear the audience orientation and content production,actively taking social responsibilities,and building a business mode of“animation+Internet+related industries”,thus enhancing the communication effect.

关 键 词：国产动漫 动漫产业 《秦时明月》 传播效果 

分 类 号：G206[文化科学—传播学]