中药公共消费行为的信息可视化设计研究  

Research on Information Visualization Design of Public Consumption Behavior of Traditional Chinese Medicine

作　　者：高永利[1] 蒋诗维 周子捷 曾繁 Gao Yongli;Jiang Shiwei;Zhou Zijie;Zeng Fan(Taiyuan University of Technology,National Design Art Experimental Teaching Demonstration Center,Taiyuan University of Technology,Jinzhong 030600,China)

机构地区：[1]太原理工大学,太原理工大学设计艺术国家级实验教学示范中心,山西晋中030600

出　　处：《艺术与设计（理论版）》2022年第3期44-46,共3页Art and Design

摘　　要：文章通过对武汉市零售药店的中药公共消费行为信息进行调研,以中药公共消费行为数据信息链为研究对象,运用静态视觉编码、动效优化、筛选器交互等设计,直观呈现数据中隐藏的特征和关系,有效地实践了一套关于中药公共消费行为以图释义的设计模式。为医药行业从业者提供更为直观的信息分析方案,也为信息可视化设计实现更全面应用和发展提供新的研究视角。Retail pharmacy of traditional Chinese medicine(TCM)this article through to Wuhan public information about consumer behavior research,with traditional Chinese medicine(TCM)public information chain data about consumer behavior as the research object,the integrated use of static visual coding,dynamic optimization efficiency,filter interaction design process,such as hidden in the data characteristic and the relation with the intuitive,reveals a more profound social phenomenon,A set of design model for interpreting public consumption behavior of Traditional Chinese medicine has been effectively practiced.It provides a more intuitive information analysis scheme for medical practitioners,and also provides a new research perspective for information visualization design to achieve a more comprehensive application and development.

关 键 词：中药公共消费行为 信息可视化 设计方法 

分 类 号：G20[文化科学—传播学]