乡村旅游地旅游发展对乡村振兴的影响效应与机理——以关中地区为例  

Mechanism of Rural Tourism Development on Rural Revitalization:Taking Guanzhong Area as an Example

作　　者：陈志军[1,2] 徐飞雄[1] CHEN Zhijun;XU Feixiong(Tourism College,Hunan Normal University,Changsha 410081,Hunan,China;School of Business,Hunan University of Science and Technology,Xiangtan 411201,Hunan,China)

机构地区：[1]湖南师范大学旅游学院,湖南长沙410006 [2]湖南科技大学商学院,湖南湘潭411201

出　　处：《经济地理》2022年第2期231-240,共10页Economic Geography

基　　金：教育部人文社会科学青年基金项目(19YJC890005);湖南省哲学社会科学成果评审委员会项目(XSP17YBZC063);湖南省教育厅科学研究项目(19C0745)。

摘　　要：选择陕西省关中地区的袁家村、上王村与茯茶小镇作为实证研究区域,基于旅游发展、乡村重构和乡村振兴3个潜变量,构建旅游发展对乡村振兴影响的结构关系模型。通过问卷收集数据,运用SPSS、Amos软件和验证性因子分析方法,深入探讨乡村旅游地旅游发展对乡村振兴的影响效应及作用机理。研究表明:(1)旅游发展对乡村重构有极为显著的正向影响(0.868),旅游发展对乡村振兴有直接的正向影响(0.049),但其影响非常微弱,最主要的影响来自间接效应(0.748)。(2)旅游发展的二维影响中,旅游发展对乡村重构的影响以经济重构和社会重构为主,以空间重构为辅,对乡村振兴的影响以产业振兴、人才振兴、文化振兴为主,以生态振兴和组织振兴为辅。(3)乡村重构对乡村振兴产生极为显著的正向影响,也是推动乡村振兴最主要的直接因素,在旅游发展与乡村振兴之间起完全中介效应。(4)旅游发展对乡村振兴的影响作用机理符合DPSIR模型,通过乡村重构直接驱动和旅游发展间接驱动的"双轮驱动",通过市场机制的"自组织"及正确的政府规划决策和宏观调控下的利益相关者协作的"他组织"的共同作用,旅游发展推动乡村旅游地沿着正确轨道全面重构和深度重构,最终在乡村地域功能优化或强化的转型发展中实现乡村振兴。This paper selects Yuanjia Village, Shangwang Village and Fuchazhen scenic area in Guanzhong area of Shaanxi Province as empirical research areas, constructs a structural relationship model which involves three potential variables of tourism development, rural reconstruction and rural revitalization. Based on questionnaire and using SPSS software,Amos software,this paper probes into the influence effect and mechanism of rural tourism development on rural revitalization. Research shows that: 1) Tourism development has a very significant positive impact on rural tourism reconstruction(0.868), also has a direct positive impact on rural revitalization(0.049), the indirect effect of tourism development on rural revitalization is 0.748. 2) In the two-dimensional effect, tourism development mainly affects the rural reconstruction’s economic reconstruction and social reconstruction, followed by spatial reconstruction;tourism development mainly affects rural revitalization’s industrial revitalization, talent revitalization and cultural revitalization,compared with ecological revitalization and organizational revitalization. 3) Rural reconstruction has a very significant positive impact on rural revitalization in rural tourism destinations, which is also the most important direct factor to promote rural revitalization, and has full mediation effect between tourism development and rural revitalization. 4) The action mechanism of rural tourism development on rural revitalization is consistent with the DPSIR model. Driven by the rural reconstruction,the tourism development,the market mechanism and the stakeholder,tourism development promotes the comprehensive and in-depth reconstruction of rural tourism destinations,and ultimately realizes rural revitalization in the transformation development process of the optimization or strengthening of rural regional functions.

关 键 词：乡村旅游地 旅游发展 乡村重构 乡村振兴 影响效应 结构关系模型 产业融合 

分 类 号：F590[经济管理—旅游管理]