供求理论视角下跆拳道互联网商业模式质性研究  

Qualitative Research on the Internet Business Model of TaeKwonDo from the Perspective of Supply and Demand Theory

作　　者：袁晓琳 刘利丽[2] 李春明 王彬[3] 任栋栋 YUAN Xiaolin;LIU Lili;LI Chunming;无(School of Physical Education,Chaohu University,Chaohu Anhui,238000,China;School of Physical Education,Xihua University,Chengdu Sichuan,610039,China;Sports training of Wuhan Sports University,Hubei Wuhan,430079,China)

机构地区：[1]巢湖学院体育学院,安徽巢湖238000 [2]西华大学体育学院,四川成都610039 [3]武汉体育学院运动训练学院,湖北武汉430079

出　　处：《四川体育科学》2022年第2期110-114,135,共6页Sichuan Sports Science

摘　　要：在供求理论视角分析思路下,运用实地考察法、访谈法、文献资料法等方法,研究跆拳道产业融合互联网商业模式发展的理论条件、特征优势,以及对形成因素、发展路径分析。研究表明:通过供求理论、体育消费者行为学相关理论,分析跆拳道产业现状与问题,进而研究跆拳道互联网商业模式影响因素。内部因素的诉求:产业主体利益驱使,价值观念的认同;大众需求转变,产品服务升级;产业规模增加,市场驱动发展。外部因素的影响:国家政策赋能,协会改革促进;社会经济发展,体育消费水平提高;新科技新业态发展。在新时代互联网技术与体育产业快速融合的背景下提出发展策略,从互联网平台建设、政府协会的引领发展、发挥市场主体的决定性作用、产业产品与服务升级等方向,以新思路助力跆拳道产业可持续发展。Under the perspective of supply and demand theory,this paper studies the theoretical conditions,characteristics and advantages of the development of the integrated Internet business model of TaeKwonDo industry,and analyzes the formation mechanism and path selection by using the methods of field investigation,interview and literature.The research shows that:through the theory of supply and demand and related theories of sports consumer behavior,this paper analyzes the status quo and problems of theTaeKwonDo industry,and studies the forming factors of the Internet business model of TaeKwonDo.Appeals of internal factors:driven by the interests of industrial subjects,the recognition of values;People's demand changes,product and service upgrade appeals;the industrial scale increases,the market drives the development.External factors:national policy enabling,association reform promoting;Social and economic development,sports consumption level;the development of new science and technology and new business forms.In the context of the new era,development strategies are proposed to help the sustainable development of theTaeKwonDo industry with new ideas,including the construction of Internet platforms,the leading development of government associations,the decisive role of market players,and the upgrading of industrial products and services.

关 键 词：供求理论 跆拳道产业 互联网商业模式 APP 市场主体 

分 类 号：G886.9[文化科学—体育训练]