融媒体云直播赋能警察公共关系建设的工作流程--以M市公安公关活动为例  

Working Procedure of Utilising Cloud Live Streaming on Integrated Media to Strengthen Construction of Police Public Relations:taking Public Relations Events of the Public Security Bureau in City M as an Example

作　　者：张萌栩 侯茂佳 唐超 ZHANG Meng-xu;HOU Mao-jia;TANG Chao

机构地区：[1]四川警察学院警察管理系 [2]四川文化艺术学院数字传媒学院 [3]四川省绵阳市公安局宣传处新媒体工作室

出　　处：《四川警察学院学报》2022年第1期34-42,共9页Journal of Sichuan Police College

基　　金：四川省公安厅公安理论及软科学研究项目“源头治理视野下社会化警务体系研究”(2021SCLL04)。

摘　　要：融媒体云直播作为媒介要素,具有互联网新媒体的传播优势,能促进警察公共关系建设。M市公安局在这方面的有益探索值得总结。其近期采用的采访、报告、记录三种形式进行的融媒体云直播取得了成效。但是,融媒体云直播的运用方式与其媒介传播优势、传播形式和传播效果还不够匹配。对此,可对准备、策划、实施、评估等四个阶段的工作流程进行优化,为塑造警察组织良好形象、提高警察公共关系建设效能提供更好支撑。As a medium,cloud live streaming on integrated media has the benefit of disseminating information via the new media,which could help promote the development of the police public relations.Recently,the Public Security Bureau in City M did some pioneering work,such as conducting interviews,reports and recordings through cloud live streaming on integrated media.However,there is some degree of mismatch between its operational mode and the strength,form and effect in disseminating information.Therefore,the working procedure needs to be improved,particularly at the stages of preparation,planning,implementation and assessment,so as to present a positive image of the police organs and further strengthen the development of police public relations.

关 键 词：警察公共关系 融媒体 云直播 工作流程 

分 类 号：D035.31[政治法律—政治学]