南昌市文旅融合的内在逻辑与发展策略  

The Internal Logic and Development Strategy of Culture and Tourism Integration in Nanchang

作　　者：殷剑[1] 刘玉凤[1] YIN Jian;LIU Yufeng(Nanchang Normal University,Nanchang 330032,China)

机构地区：[1]南昌师范学院,江西南昌330032

出　　处：《南昌师范学院学报》2022年第1期32-36,55,共6页Journal of Nanchang Normal University

基　　金：南昌市经济社会发展重大招标课题“关于进一步推进南昌文旅融合发展研究”(ZDSK202105)。

摘　　要：文旅融合是地方政府发展旅游业和促进文化传播的重要途径。文旅融合不是文化产业与旅游产业的简单相加,而是有着内在的逻辑性和高度关联性,以文塑旅,以旅彰文是其内在的机理。要坚持从国家政策、资源优势、文化创意、市场前景、科技创新中寻找最佳融合点的发展思路,要以市场需求为导向,以业态升级为主线,以创新驱动为引擎,以塑造IP为抓手,以实景体验为方向深入推进南昌市文化产业和旅游产业融合发展。Culture and tourism integration is an important way for local governments to develop tourism and promote cultural communication.The integration of culture and tourism is not the simple combination of culture industry and tourism industry,but has internal logic,a high correlation and market demand.Tourism shaped by culture and culture manifested by tourism comprise the internal logic.The best fusion development point is to be searched insistently from national policy,resource advantage,cultural creativity,market prospects,as well as innovation of science and technology.Nanchang culture industry and tourism integration development is to be deepened through market demand orientation,business upgrading priority,innovation driving engine,the IP shaping impetus and real experience direction.

关 键 词：文旅融合 内在逻辑 发展策略 

分 类 号：F592.7[经济管理—旅游管理] G127[经济管理—产业经济]