困境与破局:文旅融合背景下的公共图书馆旅游创新研究  

Dilemma and Breaking Research on Tourism Innovation of Public Library under the Background of Culture-Tourism Integration

作　　者：李泽华 Li Zehua

机构地区：[1]山东大学历史文化学院 [2]山东大学文化产业研究院

出　　处：《国家图书馆学刊》2022年第1期65-73,共9页Journal of The National Library of China

基　　金：国家社科基金重大项目“现代文化产业体系和市场体系的协同发展研究”(项目编号:20ZDA064)的阶段性成果。

摘　　要：在文旅融合的时代背景下,公共图书馆可以深化旅游的内涵与品位,旅游则可拓展公共图书馆的功效价值,二者可相互促进、互为共生。当下我国公共图书馆的旅游开发已有多种类型,但整体来看,还存在着体制性障碍、文旅融合程度偏低、旅游产品同质化,以及营销推广方式落后等问题。我国公共图书馆若想在“十四五”时期实现创新发展,应从深化融合观念、构筑融合平台、开拓融合空间、拓延融合市场,以及加强融合服务五个维度发力,如此方可实现公共图书馆和旅游业的深度融合与共生。参考文献30。Under the background of the integration of culture and tourism, public libraries can deepen the connotation and taste of tourism, while tourism can expand the efficacy value of public libraries. The two can promote and coexist with each other. At present, there are many types of tourism development of public libraries in China, but on the whole, there are still some problems, such as institutional obstacles, low degree of integration of culture and tourism, homogenization of tourism products, backward marketing and promotion and so on. If China’s public libraries want to achieve innovative development in the “14 th five year plan”period, they should work from five dimensions: deepening integration concept, building integration platform, opening integration space, extending integration market, and strengthening integration service, so as to realize the deep integration and symbiosis of public libraries and tourism. 30 refs.

关 键 词：文旅融合 公共图书馆 文化旅游 文化产业 

分 类 号：G122[文化科学] F592[经济管理—旅游管理] G258.2[经济管理—产业经济]