基于传统元素的平台玩具设计探索  

Exploration of Platform Toy Design Based on Traditional Elements

作　　者：高洁[1] GAO Jie(NanJing University JinLing College,210089 Nanling JiangSu)

机构地区：[1]南京大学金陵学院,江苏南京210089

出　　处：《设计艺术研究》2022年第1期37-41,共5页Design Research

基　　金：2018年度江苏省高校哲学社会科学研究基金项目(2018SJA2073)。

摘　　要：分析平台玩具的特点,明晰当下大众审美与流行文化中平台玩具设计的机遇与挑战,探索传统元素应用于平台玩具设计的策略。以文献法、个案分析法总结平台玩具设计具有简洁性、互动性、开放性等特点,分析传统元素应用于平台玩具的可行性。在结合传统元素与"潮流"元素对平台玩具进行设计的过程中,需注重文化内涵与设计形式之间的平衡,兼顾运用"新、古"交融的设计语言,同时运用新技术、新材料,来达到顺应时代发展的平台玩具设计的目标。This paper analyzes the characteristics of platform toys, clarifies the opportunities and challenges of platform toy design in the current public aesthetics and popular culture, and explores the strategies of traditional elements applied to platform toy design. Based on literature analysis and case analysis, it summarizes the features of simplicity, interactivity and openness in the design of platform toys, and analyzes the feasibility of applying traditional elements to platform toys. It is pointed out that the traditional culture can combine the trend elements to design the platform toys. In the process, it is necessary to pay attention to the balance between the cultural connotation and the design form, give consideration to the use of the "new and ancient" design language, and combine the use of new technology and new materials to achieve the purpose of conforming to the development of The Times.

关 键 词：平台玩具 设计师玩具 潮流文化 传统元素 

分 类 号：J5[艺术—艺术设计]