图像符号在包装设计装饰中的运用思考  

Reflections on the Application of Image Symbols in Packaging Design and Decoration

作　　者：王丽娟[1] WANG Li-juan(Shanxi Youth Vocational College,Taiyuan 030032,China)

机构地区：[1]山西青年职业学院,山西太原030032

出　　处：《绿色包装》2022年第3期54-57,共4页Green Packaging

摘　　要：随着社会的发展,人们越来越喜欢追求各种心仪的事物,而购物是人们生活中的一项基本活动,产品包装设计在一定程度上能够满足人们的审美需求,提高人们购物满意度,因此企业需要加强对包装设计装饰的研究。在现代产品营销过程中,包装设计是沟通消费与生产的桥梁,通过采用图像符号设计包装能够提高产品包装的新颖感和层次,甚至在一定程度上能够提高使用者的身份价值,给人一种高端的形象。文章主要阐述了包装设计装饰中运用图像符号所需要遵循的基本原则,并介绍了图像符号在包装设计装饰中的应用策略。With the development of society,people are more and more fond of pursuing various favorite things,and shopping is a basic activity in people’s lives.To a certain extent,product packaging design can meet people’s aesthetic needs and improve people’s shopping satisfaction.Spend.Therefore,enterprises need to strengthen the research on packaging design and decoration.In the process of modern product marketing,packaging design is a bridge between consumption and production.The use of image symbols to design packaging can improve the novelty and level of product packaging,and even improve the user’s identity value to a certain extent.a high-end image.The article mainly expounds the basic principles that need to be followed in the use of image symbols in packaging design and decoration,and introduces the application strategies of image symbols in packaging design and decoration.

关 键 词：图像符号 包装设计 装饰 

分 类 号：J524[艺术—艺术设计] TB482[一般工业技术—包装工程]