桂林入境旅游外国客源市场结构及演变分析  

Structure and Evolution Analysis of Foreign Tourist Marketsin Guilin s Inbound Tourism

作　　者：彭安近 吴忠军 PENG An-jin;WU Zhong-jun(College of Tourism and Landscape Architecture,Guilin University of Technology,Guilin Guangxi 541006,China)

机构地区：[1]桂林理工大学旅游与风景园林学院,广西桂林541009

出　　处：《西华师范大学学报（自然科学版）》2022年第1期85-93,共9页Journal of China West Normal University(Natural Sciences)

基　　金：国家自然科学基金项目(71964010)。

摘　　要：桂林作为我国重要的国际旅游城市,自1973年入境旅游市场开放以来深受外国游客的青睐。文章借助ArcGIS空间热点分析、亲景度和竞争态模型,对桂林1990—2019年入境旅游客源市场结构及演变进行分析。结果表明:(1)在不同年份和年际空间热点分析中,外国人入桂(桂林)旅游人数在空间分布上的热点区主要集中在日本、韩国、马来西亚、美国,亚洲国家占3/4,是桂林入境旅游市场外国游客的主要来源地;(2)在不同年份和年际亲景度变化中,美国、英国、法国、德国、马来西亚、韩国、印度尼西亚等经济发展迅速的国家亲景度较为稳定,是桂林入境旅游主要的强亲景和弱亲景客源市场。朝鲜、俄罗斯、蒙古、缅典等经济发展缓慢的国家多属于桂林入境旅游的强疏景客源市场。(3)在不同年际竞争态分析中,欧美国家集中分布在金牛市场和瘦狗市场,明星市场和幼童市场以亚洲国家为主。(4)通过空间热点、亲景度和竞争态联动分析,可以将桂林入境旅游外国客源市场分为四级。最后,对桂林旅游发展及海外旅游市场的营销推广提出建议,以期为桂林入境旅游发展提供参考。As an important international tourist city in our country,Guilin has been favored by foreign tourists since the opening of its inbound tourism market in 1973.This paper talks about the structure and evolution of foreign tourist markets in Guilin from 1990 to 2019 by ArcGIS spatial hotspot analysis,the preference scale and competition state model.The results show as follows:(1)The analysis of different years and inter-annual spatial hotspots shows that the hotspots of spatial distribution are mainly concentrated in Japan,South Korea,Malaysia and the United States,with Asian countries accounting for 3/4,which are the main sources of foreign tourists in Guilin s inbound tourism market;(2)For the variation of different years and inter-annual preference scale,the United States,UK,France,Germany,Malaysia,South Korea,Indonesia and other countries with rapid economic development are relatively stable,which are the main source markets of the strongest and weak preferences while countries with slow economic development such as North Korea,Russia,Mongolia and Burmese are the weakest source market;(3)The analysis of competition state in different years reveals that European and American countries are mainly concentrated in the Taurus market and the skinny dog market while the star market and the toddler market are dominated by Asian countries;(4)The foreign tourist market of Guilin s inbound tourism can be divided into four-tier tourist markets through the linkage analysis of spatial hotspots,the preference scale and competition state.In the end,suggestions are given for Guilin s tourism development and overseas tourism marketing.It is hoped that this paper will provide some references for the development of Guilin s inbound tourism.

关 键 词：桂林 入境旅游 客源市场 空间热点分析 亲景度 竞争态 

分 类 号：F591.99[经济管理—旅游管理]