针对中国中老年服装现状及设计构想的浅谈  

A Brief Discussion on the Current Situation and Design Concept of Chinese Middle-aged and Elderly Clothing

作　　者：李家懿 LI Jiayi(Tianjin University of Science and Technology,Art and Design College,Tianjin 300457,China)

机构地区：[1]天津科技大学艺术设计学院,天津300457

出　　处：《西部皮革》2022年第4期20-22,共3页West Leather

摘　　要：随着我国人口老龄化的发展趋势,未来的老龄消费群体对于服装产品的综合要求也日渐提高。在此背景下,以中老年服装现状为研究对象,通过考察市场,发现中老年服装当下面对的境况,以主流消费文化环境、商业业态消费导向、中老年服装的体型需求、款式设计及市场定位等方面发现并提出问题。以探索中老年服装更好的适应市场变化的提升和发展方向为目的,提出从款式设计、面料与色彩的运用及市场定位等方面改进的可能性。探讨促进关注中老年服装现状,逐步满足老龄人口对服装个性化,多样化的需求。With the development trend of my country’s aging population,the comprehensive requirements of future aging consumer groups for clothing products are also increasing.In this context,this paper takes the current situation of middleaged and elderly clothing as the research object,and finds out the current situation of middle-aged and elderly clothing by investigating the market.Identify and raise problems in market positioning and other aspects.In order to explore the improvement and development direction of middle-aged and elderly clothing to better adapt to market changes,it proposes the possibility of improvement in terms of style design,use of fabrics and colors,and market positioning.Discuss and promote attention to the status quo of middle-aged and elderly clothing,and gradually meet the needs of the elderly population for personalized and diversified clothing.

关 键 词：中老年 服装 服装市场 发展方向 设计 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]