“报平安”传播现象的历史考古与当代发展阐释  

“Reporting Safety”Communication Phenomenon’s Historical Archaeology and Contemporary Interpretation

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作  者:董浩 王娜颖 康森 DONG Hao;WANG Naying;KANG Sen(School of Humanities and Social Sciences,Nanjing Forestry University,Nanjing,Jiangsu 210037,China;Suzhou Ra-dio and Television Station,Suzhou,Jiangsu 215000,China)

机构地区:[1]南京林业大学人文社会科学学院,江苏南京210037 [2]苏州市广播电视总台,江苏苏州215000

出  处:《宜宾学院学报》2022年第3期84-92,共9页Journal of Yibin University

基  金:国家社科基金重大项目“我国青少年网络舆情的大数据预警体系与引导机制研究”(20&ZD012);国家社科基金一般项目“大数据时代网络舆情和社会治理研究”(16BXW042)。

摘  要:“报平安”这种最初只是用于亲朋好友之间相互告知自己一切安好、让其放心的私密传播行为。随着时代与媒介技术的发展,人民群众在实践中发明创造出许多新的、富有实践智慧的报平安方式,如烽火报平安、活动报平安、新闻报平安,“报平安”逐渐发展演变为一种大众传播行为。当下,新冠肺炎的爆发更是促使抗“疫”的报平安故事成为非常值得报道的新闻题材;且以小主题发挥大作用,在一定程度上起到安抚人心、稳定社会秩序的作用。故“报平安”传播行为逐渐发展演变为一种公开的大众传播现象。The“reporting safety”communication behavior was originally used to communicate with friends and relatives to inform each other about their safety to make them relieved and get peace of mind.The reason why it can gradually evolve into a kind of mass communication behavior is because with the development of the times and media technology,the masses of people invented and created many new and practical wisdom in the practice of reporting safety,such as beacon for safety,activity for safety,newspaper“reporting safety”.The current outbreak of new coronary pneumonia directly promotes that the safety of the workers on the frontline of the“epidemic”has become a topic of general concern to the society,and the story of the reporting safety of the workers on the frontline in the epidemic has become a news worth reporting theme;and after reporting,the theme of“reporting safety”news has played a big role with small themes,and to a certain extent,it calms peo⁃ple’s hearts and stabilizes social order.Therefore,the“reporting safety”communication behavior can gradual⁃ly develop into an open mass communication phenomenon.

关 键 词:“报平安” 新闻宣传 新冠肺炎 传播考古学 传播社会学 

分 类 号:G206[文化科学—传播学]

 

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