主题图像创意在阅读推广中的路径研究--以“图书馆杯”主题图像创意成果为例  

Research on the Path Innovation of Theme Image Creativity in Reading Promotion:Taking the Creative Achievements of“Library Cup”Theme Image as an Example

作　　者：陈雪娟 Chen Xuejuan

机构地区：[1]南京审计大学图书馆,江苏南京211815

出　　处：《新世纪图书馆》2022年第3期17-22,共6页New Century Library

摘　　要：以主题创意图像成果为阅读推广之“锚”,锁定设计者试图表达的精神内核,把握时代脉博,解构文化内涵,引领核心价值观。论文以两届“图书馆杯”主题图像创意成果为例,从研究主题创意图像的特征着手,剖析其与普通的阅读推广要素有着不同的特质,对培养阅读者的元素养、视觉素养与核心素养意义重大。采用多层面分析法,阐释在阅读推广中开展主题创意图像成果的多维度路径选择,是值得我们重视的能促进阅读推广向纵深推进的新的生长点和未来发展趋势。Take the theme creative image achievement as the anchor of reading promotion,lock in the spiritual core that the designer is trying to express,grasp the pulse of the times,deconstruction of cultural connotation,and leading core values.This paper takes two“Library Cup”theme image creative achievements as an example,starting from the study of the characteristics of the theme creative image,analysis of its and ordinary reading promotion elements have different characteristics,which is of great significance to cultivate the reader’s element cultivation,visual literacy and core literacy.The multi-level analysis method is used to explain the multi-dimensional path selection of thematic creative image results in reading promotion.It is a new growth point and future development trend worthy of our attention.

关 键 词：主题图像创意 阅读推广 视觉素养 核心价值观 多层面分析法 

分 类 号：G252[文化科学—图书馆学]