基于VR的非遗数字化展示用户体验设计研究  

Research on User Experience Design of Digital Intangible Cultural Heritage Display based on VR

作　　者：朱迪凡 张露芳[2] 徐星煜 

机构地区：[1]浙江工业大学设计与建筑学院 [2]浙江工业大学设计艺术学院

出　　处：《建筑与文化》2022年第3期180-181,共2页Architecture & Culture

基　　金：浙江省哲学社会科学基金(项目编号:19NDJC218YB);2019年浙江省教育厅一般科研项目《文化传承视野下VR空间展示模式研究》阶段课题(项目编号:Y201941862)。

摘　　要：非物质文化遗产是活态的文化遗产,而传统的静态展示方式无法体现其非物质特性,受众对其深层文化内涵的感知度较低。通过非遗内容的数字化,实现非遗活态化保护是现代非遗保护的一条有效道路。文章通过研究目前的非遗VR展示案例,探索优化其用户体验的方法,推动非遗数字化保护的发展。文章通过提取VR产品交互特点、非遗展示特点与用户体验要素,分析非遗VR展示实证案例,从沉浸性体验、交互性体验及构想性体验三个角度对非遗数字化与用户体验进行研究。由此发现数字场景的真实化、交互体验的多模态、情感体验的内化,能有效提高受众对非遗特性与文化精神的理解与感悟,为VR技术在非遗保护与传播上的应用提供可行性参考。Intangible cultural heritages are living cultural heritages,but the traditional static display can not meet the demand of non-material display,and the audience has a low experience of its deep cultural connotation.At present,it is an effective way to realize the living protection of intangible cultural heritage through digitization of intangible cultural heritage.It aims to explore ways to optimize the user experience and promote the development of intangible cultural heritage digital protection by studying the current typical VR intangible cultural heritage display cases.The research method is extracting VR products features,intangible cultural heritage features and user experience elements,analyzing the VR demonstration cases of intangible cultural heritage,studying intangible cultural heritage digitalization and user experience from three perspectives:immersive experience,interactive experience and conceptual experience.The realization of digital scenes,the multimodal interactive experience,and the internalization of emotional experience can effectively improve the audience’s understanding and perception of the characteristics and cultural spirit of intangible cultural heritage,which provides a feasible reference for the application of VR technology in intangible cultural heritage protection and dissemination.

关 键 词：虚拟现实 非物质文化遗产 用户体验 数字化展示 

分 类 号：TP391.9[自动化与计算机技术—计算机应用技术] G122[自动化与计算机技术—计算机科学与技术]