色彩心理效应在商业摄影中的审美功用  

The Aesthetic Function of Color Psychology Effect in Commercial Photography

作　　者：曾戈 Zeng Ge(Guangdong Lingnan Institute of Technology,Guangzhou Guangdong 510663)

机构地区：[1]广东岭南职业技术学院,广东广州510663

出　　处：《流行色》2022年第2期135-137,共3页Fashion Color

摘　　要：色彩作为视觉艺术的重要形式手段,长期以来一直是摄影师们探索的课题。本文从商业广告摄影的视角,针对商业摄影中色彩心理效应的审美功用展开论述,分别以色彩心理效应的内涵、色彩心理效应在摄影中的作用、色彩心理效应在人像摄影中的运用、色彩心理效应在静物摄影中的运用几个角度,针对色彩的审美功用角度进行阐述,强调色彩的运用对商业广告摄影起到至关重要的影响。As an important formal means of visual art,color has long been a subject explored by photographers.From the perspective of commercial advertising photography,this paper discusses the aesthetic function of color psychological effect in commercial photography,and discusses the connotation of color psychological effect,the role of color psychological effect in photography,the application of color psychological effect in portrait photography,and the color psychology effect.The application of effect in still life photography is from several angles,and the aesthetic function of color is expounded,emphasizing that the use of color has a crucial impact on commercial advertising photography.

关 键 词：色彩 心理 人像摄影 静物摄影 

分 类 号：J40[艺术—摄影艺术]