乡村振兴战略下青岛市农旅融合发展研究——以平度莱西为例  

Research on the Integrated Development of Agriculture and Tourism in Qingdao under the Strategy of Rural Revitalization——Taking Pingdu and Laixi as an Example

作　　者：刘迎华[1] 周海磊[1] LIU Ying-hua;ZHOU Hai-lei(Qingdao Vocational and Technical College of Hotel Management,Qingdao266100,China)

机构地区：[1]青岛酒店管理职业技术学院,山东青岛266100

出　　处：《青岛远洋船员职业学院学报》2022年第1期31-36,共6页Journal of Qingdao Ocean Shipping Mariners College

基　　金：2020年度青岛市社科规划项目(QDSKL2001278)。

摘　　要：农旅融合是农村产业融合的重要途径,也是促进乡村振兴的重要突破口。平度、莱西具有较好的农业产业基础,需推动农业与旅游业交叉联动,提高农旅融合度;做好农旅产品的规划和开发,充分挖掘农旅项目的文化内涵;做好农旅融合发展的市场营销工作,提高市场知名度;完善农旅产业链,构建农旅价值并重的深度融合发展模式;完善农旅深度融合发展的保障机制,以此来推动两市农旅深度融合发展,并进一步助推乡村振兴战略在青岛的落地和实施。The integration of agriculture and tourism can not only promote the integration of rural industries,but also promote the important breakthrough of Rural Revitalization.Pingdu and Laixi have a good foundation of agricultural industry.It is necessary to promote the cross linkage between agriculture and tourism and improve the integration of agriculture and tourism.Do a good job in the planning and development of agricultural tourism products,and fully tap the cultural connotation of agricultural tourism projects;Do a good job in the marketing of the integrated development of agriculture and tourism,and improve the market popularity;Improve the agricultural tourism industry chain and build a deep integrated development model with equal emphasis on agricultural tourism value;Improve the guarantee mechanism for the in-depth integrated development of agriculture and tourism,so as to promote the in-depth integrated development of agriculture and tourism in the two cities,and further promote the implementation of the Rural Revitalization Strategy in Qingdao.

关 键 词：乡村振兴 青岛市 农旅融合 发展 

分 类 号：F592[经济管理—旅游管理]