1936年柏林奥运会之新记《大公报》媒介呈现  

A New Account of the 1936 Berlin Olympic Games Presented by Ta Kung Pao

作　　者：严洋 YAN Yang(Department of Foundation Courses,Anhui Vocational College of Grain Engineering,Hefei Anhui 230011,China)

机构地区：[1]安徽粮食工程职业学院基础学科部,安徽合肥230011

出　　处：《齐齐哈尔大学学报（哲学社会科学版）》2022年第3期126-128,146,共4页Journal of Qiqihar University(Philosophy & Social Science Edition)

摘　　要：1936年国民经济运动开展,民族工业有所发展,新闻事业也全面发展,相较于对1932年和1948年两届奥运会的报道力度和广度,1936年是国内媒体报道热情最高规模最大的一次。《大公报》从1902年创刊到1926年吴鼎昌、胡政之、张季鸾接办成立新记《大公报》后,重视体育的传统一直没有丢弃。文章从新闻实务的角度分析1936年8月1日奥运会开幕到17日《大公报》的奥运新闻报道及特点:一方面努力在宏观上把握《大公报》对柏林奥运会的报道风格、报道基调;另一方面透过具体的文本分析,微观上研究《大公报》对赛事报道的写作风格、编辑风格,力图全面展示1936年柏林奥运会的媒介形象呈现。最后,阐述了新记《大公报》柏林奥运会新闻报道的价值。In 1936,with the development of the national economic movement,the national industry has developed,and journalism has achieved all-round development.Compared with the intensity and breadth of the report of the two Olympic Games in 1932 and 1948.In 1936,the report was the most enthusiastic and the largest.From the publication of Ta Kung Pao in 1902,to being taken over by Wu Dingchang,Hu Zhengzhi,and Zhang Jiluan,the tradition of emphasizing sports has not been discarded.This paper takes the Olympic news reports of Ta Kung Pao from the opening of the Olympic Games on August 1,1936 to the 17th,analyzes these reports from the perspective of news practice and the characteristics of it.On the one hand,it strives to grasp the Ta Kung Pao reporting style and keynote of the Berlin Olympic Games in a macro view.On the other hand,through specific text analysis,it studies the writing style and editing style of such events from the microscopic point of view,trying to fully display the media image of the 1936 Berlin Olympics.Finally,it elaborates the new recorded Berlin Olympic Games news report value in Ta Kung Pao.

关 键 词：大公报 奥运会 新闻报道 

分 类 号：G209[文化科学—传播学] G811.21