中高端家纺面料规模生产与应用推广策略  

Large-scale production and application promotion strategy of medium and high-end home textile fabrics

作　　者：马继荣 Ma Jirong(Wujiang Mingqi Spray and Weaving Factory,Suzhou 215228,China)

机构地区：[1]吴江铭骐喷织厂,江苏苏州215228

出　　处：《纺织报告》2022年第3期35-36,48,共3页

摘　　要：在新形势下,我国家纺产品消费模式正在转变,民众对产品质量、个性的要求逐渐提升,家纺产品更换频率加快,使家纺面料从传统的低质量产品转变为中高端多样化产品。为了满足消费者对家纺产品的市场需求,探究中高端家纺面料的规模生产途径至关重要。文章以中高端家纺面料为主要对象,通过探究中高端家纺面料的技术特点,结合行业发展现状,分析中高端家纺面料的开发与规模生产优势,探究其中存在的问题与面临的挑战,提出有针对性的规模化发展策略,推动中高端家纺面料市场发展,提高消费者的认可度与满意度。Under the new situation,the consumption model of China’s home textile products is changing,people’s requirements for product quality and personality are gradually improved,and the replacement frequency of home textile products is accelerated,which makes home textile fabrics change from traditional low-quality products to medium and high-end diversified products.In order to meet the market demand of consumers for home textile products,it is very important to explore the large-scale production of medium and high-end home textile fabrics.Taking medium and high-end home textile fabrics as the main object,by exploring the technical characteristics of medium and high-end home textile fabrics,combined with the current development situation of the industry,this paper analyzes the development and large-scale production advantages of medium and high-end home textile fabrics,explores the existing problems and challenges,and puts forward targeted large-scale development strategies to promote the development of medium and high-end home textile fabrics market,and improve consumer recognition and satisfaction.

关 键 词：中高端家纺面料 规模生产 市场推广 

分 类 号：TS106.7[轻工技术与工程—纺织工程]