EQT Ventures品牌形象设计  

出　　处：《包装与设计》2021年第6期1-1,共1页Package & Design

摘　　要：EQT Ventures是欧洲最大的私募股权基金之一,斯堪的纳维亚设计公司Bold Scandinavia为其打造的品牌形象将标志中的Q变成了一个"电源按钮",象征着每当EQT Ventures启动投资时,合作就开始了。同时,Bold Scandinavia邀请多位艺术家、插画家和动画设计师创作了一系列多种不同风格和数字化形象的"Q按钮"。Scandinavian design company Bold Scandinavia created the identity for EQT Ventures,one of Europe's biggest private equity funds.The design concept is based on letting the Q from the logotype become a power button,symbolizing the cooperation happens when EQT Ventures gets involved.At the same time,Bold Scandinavia invited a select group of artists,ilustrators and motion designers to create a series of"power Q"with many different styles and digital images which not only symbolizes each new cooperation.

关 键 词：私募股权基金 启动投资 品牌形象设计 斯堪的纳维亚设计 电源按钮 EQ 数字化 

分 类 号：F42[经济管理—产业经济]