专访国际知名设计机构Stranger & Stranger:不要平庸,要突出!  

INTERVIEW WITH INTERNATIONALLY RENOWNED DESIGN AGENCY STRANGER & STRANGER: DON’T FIT IN. STAND OUT.

出　　处：《包装与设计》2021年第6期18-29,共12页Package & Design

摘　　要：每年,在国际著名包装设计大奖Pentawards的颁奖典礼上,最亮眼、最受瞩目的,无疑是Pentaward全场大奖—钻石奖。2021年,这一特别殊荣授予了一款独特的朗姆酒包装,Pentawards国际评审团对这款包装设计给予了以极高的评价:"这件作品的概念非常简单,却让人一眼就能记住,每一个细节都堪称完美。"The single biggest mistake is trying to please everyone because by definition you end up with average."Every year,the most eye cathing and most high-profle winner at the awards ceremony of Pentawards,the globally renowned packaging design award,is undoubtedly the top Diamond-Best of Show award.In 2021,this special award was won by a unique rum packaging.As the international jury of the Pentawards commented:"I's one very simple idea that's instanty recognisable.Every.Single.Detail of this,is perfect.It takes real skill to do what's been done.Its absolutely fantasti."This exceptional work was created by the itematinally renowned and polfic brand and packaging design agency-Stranger&Stranger,in ollaboration with Moet Hennessy.

关 键 词：评审团 包装设计 Penta 国际知名 

分 类 号：F42[经济管理—产业经济]