面向夫子庙文化推广的文创产品设计路径研究  

RESEARCH ON THE DESIGN PATH OF CULTURAL AND CREATIVE PRODUCTS FOR THE PROMOTION OF CONFUCIUS TEMPLE CULTURE

作　　者：陈鑫[1] 任新宇[1] 

机构地区：[1]南京林业大学

出　　处：《包装与设计》2021年第6期150-151,共2页Package & Design

摘　　要：目的:抓住文化创意产业转型机遇,研究适合夫子庙文化推广的文创产品设计路径;方法:以故宫博物院文创产品交互设计为例,结合夫子庙地域文化,通过塑造交互式体验、打造移动应用程序和打通线上、线下市场的方式,营造独特文化与消费体验的服务流程;结果:满足不同用户的消费需求,达到情感的共鸣,提高夫子庙文创产品市场竞争力,从而传承与弘扬夫子庙地域文化;结论:在文创产品的开发过程中,不仅要注重传统文创产品设计,还要顺应时代发展潮流,引入交互设计、服务设计、参与式设计概念。Taking the interactive design of cultural and creative products of the National Palace Museum as an example, this paper combines the regional culture of Confucius Temple to create a service process of unique culture and consumption experience by shaping interactive experience, creating mobile applications and opening up online and offline markets. By doing so, the authors aim to create cultural and creative products which could meet the consumption needs of different users, achieve emotional resonance, improve the market competitiveness of cultural and creative products of Confucius Temple, so as to inherit and carry forward the regional culture of Confucius Temple.

关 键 词：文创产品 交互设计 夫子庙文化 科举文化 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]