互联网公益平台生态圈的价值创造与治理机制——基于S公益平台的个案研究  

The Value Creation and Governance Mechanism of Platform-type Charity Ecosystem——A Case Study of S Charity Platform

作　　者：樊亚凤 胡左浩[2] 洪瑞阳 Fan Yafeng;Hu Zuohao;Hong Ruiyang(School of Management of Minzu University of China,Beijing 100081;School of Economics and Management of Tsinghua University,Beijing 100084)

机构地区：[1]中央民族大学管理学院,北京100081 [2]清华大学经济管理学院,北京100084

出　　处：《中国行政管理》2022年第2期51-58,共8页Chinese Public Administration

基　　金：中国自然科学基金“中国跨国企业品牌国际化发展模式及动态演进规律研究”(编号:71972114);中国自然科学基金“财务约束对消费者真实性偏好的影响:类别与机制研究”(编号:72102250)。

摘　　要：当前,基于互联网平台的公益生态圈逐步发展成熟,在我国慈善事业中发挥着越来越重要的作用。本文基于S公益平台案例,对互联网公益平台生态圈的特征与结构,价值创造和治理机制进行了探索研究。研究发现,互联网公益平台生态圈由不同公益主体和生态子系统构成,其价值创造机制依赖于内部各个生态子系统和各个公益主体之间的相互作用。同时,其治理机制符合“个体-关系-系统”的层次递进逻辑。在成长性和健康性两大导向下,通过对个体、关系和系统三个层次的治理,互联网公益平台生态圈可以实现全面系统的治理,保证生态系统健康可持续的发展。研究结论推进了互联网公益生态系统的理论研究,有助于推动我国互联网公益生态的实践发展。Nowadays,the online charity platform plays an increasingly important role in China’s public welfare.The charity ecosystem based on the online platform becomes mature gradually.The article explored the internal composition,value creation mechanism,and governance mechanism of the online platform-type charity ecosystem through the case study of S Charity Platform.The research finds that the online platform-type charity ecosystem is composed of different sub-ecosystems and different subjects.The value creation mechanism of online platform-type charity ecosystem relies on the interaction among different sub-ecosystems and subjects.Through the three levels of governance:individual,relationship and system,the Internet public welfare platform ecosystem can achieve comprehensive and systematic governance to ensure the healthy and sustainable development of the charity ecosystem.

关 键 词：互联网公益 互联网公益平台生态圈 价值创造 治理 

分 类 号：D035[政治法律—政治学]