虚实混融、人机互动及平台社会趋势下的人与媒介——2021年新媒体研究综述  

Man and Media under the Trend of Virtual and Real mixture,Human-computer Interaction and Platform Society——A Summary of New Media Research in 2021

作　　者：苏涛 彭兰[2,3] SU Tao;PENG Lan(School of Literature and Communication,Yunnan Minzu University;Research Center of Journalism and Social Development at Renmin University of China;Journalism School at Renmin University of China)

机构地区：[1]云南民族大学文学与传媒学院 [2]中国人民大学新闻与社会发展研究中心 [3]中国人民大学新闻学院

出　　处：《国际新闻界》2022年第1期44-60,共17页Chinese Journal of Journalism & Communication

摘　　要：随着以虚拟化、智能化、平台化为核心的新一代信息技术与应用的发展,新媒体正呈现出虚实混融交往、人—机深层互动以及平台化发展的趋势。2021年的新媒体研究,针对由这种趋势所引发的人与媒介、虚拟与实在、平台与治理等诸多问题,展开了深入的探索与思考。本文从2021年的新媒体研究中提炼出五大议题,即人—媒介新关系研究、算法研究、平台社会研究、数字劳动研究、社交媒体研究,并分门别类加以简要述评,以期通过这种有限的梳理与整合,为相关研究者提供借鉴和参考。On the base of the new information technology and app’s innovation with digitization,intelligentization and virtualization as its core,the new media shows an obvious trend of virtual and real mixture,human-computer interaction and platform orientation.The new media research in 2021 has made an in-depth exploration and reflection on the new trend that have led to some issues including man and media,virtuality and reality,platform and governance.This paper summarizes five major topics from the new media research in 2021,namely,new relationship between man and media,algorithm research,social platform,digital labor as well as social media.By sorting out the current research and making a brief comment on them,the article can provide useful reference for related researchers.

关 键 词：虚实混融交往 元宇宙 平台社会 新媒体 研究综述 

分 类 号：G206[文化科学—传播学]