“互联网+”背景下实体零售与网络零售融合发展研究:生态系统重构的视角  

Research on the Integrated Development of Brick and Mortar Retails and Online Retail under the Background of"Internet+"from the Perspective of Ecosystem Restructuring

作　　者：胡永仕[1] 陈琦 古红霞 HU Yongshi;CHEN Qi;GU Hongxia

机构地区：[1]福建工程学院物流与供应链管理研究中心,福建福州350118

出　　处：《商业经济》2022年第5期55-61,共7页Business & Economy

基　　金：教育部人文社科研究青年基金项目:“互联网+”背景下实体零售与网络零售融合发展(16YJC790032);福建省社科研究基地重大项目:新常态下我国零售业供给侧结构性改革研究(FJ2018JDZ023)。

摘　　要：“互联网+”的开放性、跨界性、连接性等特征对传统零售生态系统产生巨大冲击,实体零售与网络零售融合发展是大势所趋。通过借鉴生物学、生态学的研究方法和思想,探讨“互联网+”对零售生态系统不同种群行为的影响,剖析“互联网+”背景下零售生态系统物种关系模式及其进化,探索“互联网+”背景下零售生态系统的结构及其内在规律,并重构实体零售和网络零售融合发展的生态系统结构模型,为“互联网+”背景下实体零售和网络零售融合发展提供参考。The characteristics of openness,cross-border and connectivity of"Internet+",have a huge impact on the traditional retail ecosystem,and the integration development of brick and mortar retail and online retail is the general trend.By referring to the research methods and ideas of biology and ecology,the study discusses the influence of"Internet+"on the behavior of different populations in the retail ecosystem,analyzes the species relationship model and evolution of the retail ecosystem under the background of"Internet+",and explores the structure and internal laws of the retail ecosystem.And the study reconstructs the ecosystem structure model of the integrated development of brick and mortar retail and online retail,so as to provide reference for the integrated development of brick and mortar retail and online retail under the background of"Internet+".

关 键 词：“互联网+” 实体零售 网络零售 生态系统 

分 类 号：F724[经济管理—产业经济]