从全民抢购冰墩墩,看2022年消费新概念  

Analysis of the New Concept of Consumption in 2022 from People Rush to Buy Bing Dwen Dwen

作　　者：Estela 

机构地区：[1]不详

出　　处：《葡萄酒》2022年第3期44-45,共2页Wine

摘　　要：2022年北京冬奥会的吉祥物之一“冰墩墩”是最近的顶流之一,一墩难求的状况持续了整个冬奥会。回顾过去的一年,除了冰墩墩外,也曾出现过不少令人爱不释手的IP,不少商业品牌抓住了时机,打造IP礼盒,一经推出就售罄。最近的IP流量密码,非“冰墩墩”莫属!作为2022年北京冬季奥运会的吉祥物之一,冰墩墩在国内外都火了起来。The mascot of the 2022 Beijing Winter Olympics,the"Bing Dwen Dwen",is one of the most recent top streams.The inability to find any Bing Dwen Dwen lasted throughout the Winter Olympics.Looking back on the past year,in addition to the Bing Dwen Dwen,there have also been many IPs that are addictive,and many commercial brands have seized the opportunity to create IP gift boxes,which are sold out as soon as they are launched.

关 键 词：冬季奥运会 冬奥会 商业品牌 IP流量 吉祥物 

分 类 号：G81[文化科学—体育学]