基于在线点评的阆中古城旅游形象感知研究  

Research on Tourism Image Perception of Langzhong Ancient City Based on Online Comments

作　　者：陈巧英 冯晓兵[1] CHEN Qiaoying;FENG Xiaobing(College of Tourism,Leshan Normal University,Leshan Sichuan 614000,China)

机构地区：[1]乐山师范学院旅游学院,四川乐山614000

出　　处：《乐山师范学院学报》2022年第3期45-50,共6页Journal of Leshan Normal University

基　　金：乐山师范学院2021年新文科研究与改革实践项目“新文科背景下旅游管理类专业创新创业教育与实践”(JG2021-XW-15)。

摘　　要：在线旅游网站的点评信息已成为影响旅游者出游决策的重要参考。文章以携程网游客对阆中古城的点评文本作为样本数据,采用文本分析的方法,从空间认知、景观认知、服务与设施认知、游客体验认知等方面对阆中古城旅游形象进行了分析。为提升阆中古城的旅游形象,文章从挖掘三国文化特色、增加智能化设备、完善基础设施建设、加大监督管理力度等方面提出管理建议。The comment information of online travel websites has become an important reference for tourists’ travel decision-making. Taking the comments of Ctrip online tourists on Langzhong ancient city as sample data, this paper analyzes the tourism image of Langzhong ancient city from the aspects of spatial cognition, landscape cognition, service and facility cognition, tourist experience cognition and so on. In order to enhance the tourist image of the ancient city of Langzhong, the article puts forward management suggestions in terms of exploring the cultural characteristics of the Three Kingdoms, adding intelligent equipment, improving infrastructure construction, and strengthening supervision and management.

关 键 词：在线点评 文本分析 旅游形象 阆中古城 

分 类 号：F590[经济管理—旅游管理]