媒介何往:媒介演进的逻辑、机制与未来可能——从5G时代到元宇宙的嬗变  

The Logic,Mechanism and Future of Media Evolution:From the Era of 5G to Metaverse

作　　者：喻国明 丁汉青 刘彧晗 YU Guo-ming;DING Han-qing;LIU Yu-han

机构地区：[1]北京师范大学新闻传播学院,北京100875

出　　处：《新闻大学》2022年第1期96-104,124,共10页Journalism Research

基　　金：2020年度教育部人文社会科学重点研究基地重大项目“中国主流媒体传播力绩效评估研究”(20JJD860001)的研究成果之一。

摘　　要：面对5G等新技术冲击,作为"工具"的媒介释义正遭遇解释力危机,厘清未来媒介演进逻辑和机制成为传播学的重要命题。本研究综合技术自主及社会建构双重视角,以凯文·凯利"技术进化三元力量"为分析框架,指出媒介演进的"应然"逻辑是拓展人类自由度,但其"实然"状态受社会建构作用会经历"发明—炒作—遇冷—协商发展—稳定应用"的过程。未来媒介(如"元宇宙")的演进机制是在全面赋权个体"感觉总体"的人本逻辑下,与支持它的社会环境"协进化"。Facing the impact of new technologies such as 5 G,conceptualizing media as tools is lack of strong power of interpretation.Clarifying the logic and mechanism of future media has become an important topic in communication field.By integrating the perspectives of technological autonomy theory and social shaping of technology theory,this study uses three forces of technological evolution from Kevin Kelly as a framework to point that the logic of media evolution is to expand human freedom,and the development process is constructed in five period by society:invention;hype;cold;negotiation;stable application.Under the human logic of fully empowering individual’s sensory entity,future media(e.g.Metaverse)will co-evolve with the social environment that supports it.

关 键 词：媒介技术 媒介演进 技术哲学 技术自主论 社会建构论 

分 类 号：G206[文化科学—传播学]