北京冬奥会背景下大众冰雪运动持续参与形成机制研究  

Study on the Formation Mechanism of Mass ice and Snow Sports Continuous Participation

作　　者：马江涛 李京律[1,2,3] 李树旺 Ma Jiangtao;Li Jinglyu;Li Shuwang(Department of Physical Education,Renmin University of China(Zhengding),Beijing 100872,China;Research Center for Humanistic Beijing(Humanistic Olympics),Renmin University of China(Zhengding),Beijing 100872,China;Institute for Sports Industries,Renmin University of China(Zhengding),Beijing 100872,China)

机构地区：[1]中国人民大学体育部,北京100872 [2]中国人民大学人文北京(人文奥运)研究中心,北京100872 [3]中国人民大学体育产业研究院(正定),北京100872

出　　处：《西安体育学院学报》2022年第1期18-30,共13页Journal of Xi'an Physical Education University

基　　金：中国人民大学科学研究基金(中央高校基本科研业务费专项资金)资助项目(18XNC002)。

摘　　要：北京冬奥会带动了我国冰雪运动的开展,通过对北京市冰雪运动参与者的问卷调查,分析影响大众冰雪运动持续参与的机制,构建了休闲限制对持续参与的影响机制模型。研究发现,在大众冰雪运动参与前与参与后,休闲限制对实际参与,休闲限制对变通策略以及变通策略对实际参与等3个方面都有不同的影响,验证了冰雪运动休闲限制与持续参与存在着"休闲限制→变通策略→实际参与→满意度→持续参与"的影响路径。故应降低参与冰雪运动的限制因素,提高参与冰雪运动的满意度;对大众而言,采用不同的变通策略以克服各种休闲限制,对持续参与冰雪运动具有重要作用。The Beijing Winter Olympics has driven the development of ice and snow sports in China.Through the questionnaire survey of ice and snow sports participants in Beijing,this paper analyzes the mechanism influencing the public’s continuous participation in ice and snow sports,and constructs the mechanism model of the impact of leisure restrictions on continuous participation.The study found that before and after the public participation in ice and snow sports,leisure restrictions have different effects on actual participation,leisure restrictions on flexible strategies and flexible strategies on actual participation.It is verified that there is an impact path of“leisure restrictions→flexible strategies→actual participation→satisfaction→continuous participation”between leisure restrictions and continuous participation in ice and snow sports.Therefore,relevant institutions should reduce the restrictive factors of participating in ice and snow sports and improve the satisfaction of participating in ice and snow sports;for the public,adopting different flexible strategies to overcome various leisure restrictions plays an important role in sustainable participation in ice and snow sports.

关 键 词：冰雪运动 休闲限制 变通策略 满意度 持续参与 

分 类 号：G865.812.2[文化科学—体育训练]