数字经济引领体育产业高质量发展的多维价值及推进方略  

Value and Strategy of the Digital Economy in Leading High-Quality Development of the Sports Industry

作　　者：罗宇昕 李书娟[1,2] 沈克印[1,2] 刘璐[1] LUO Yuxin;LI Shujuan;SHEN Keyin;LIU Lu(School of Economics&Management,Wuhan Sports University,Wuhan 430079,China;Sports Social Science Research Center,Wuhan Sports University,Wuhan 430079,China)

机构地区：[1]武汉体育学院经济与管理学院,武汉430079 [2]武汉体育学院体育社会科学研究中心,武汉430079

出　　处：《西安体育学院学报》2022年第1期64-72,共9页Journal of Xi'an Physical Education University

基　　金：国家社会科学基金重大项目(19ZDA354);湖北省教育厅哲学社会科学研究重点项目(20D085);武汉体育学院“东湖学者计划”资助项目。

摘　　要：以产业经济学理论为基础,运用文献资料、逻辑分析等方法,审视数字经济引领体育产业高质量发展的重要价值,探寻数字经济时代体育产业的外部影响,剖析数字经济引领体育产业高质量发展的内在逻辑,提出数字经济引领体育产业高质量发展的实践向度。数字经济时代体育产业的外部影响主要表现为生产要素配置的变革、产品供给种类的丰富及数字化消费的兴起。数字经济主要通过形成平台经济效应以降低产业成本和提升产业效率,辅以商业模式升级,数字创新赋能对体育产业实现引领作用。把握数字经济时代的历史机遇,推动体育产业高质量发展,需要在宏观层面强化体育产业数字化的顶层设计,在中观层面建立数字体育多元协同的参与格局,在微观层面建设数字体育产业人才培养体系。Based on the theory of industrial economics,this paper examines the connotation of the era of the digital economy leading the high-quality development of the sports industry,explores the external influence of the sports industry in the era of the digital economy,and analyzes the internal logic of digital economy leading the high-quality development of sports industry,and then proposes the practical direction of the digital economy leading the high-quality development of sports industry through the use of literature and logical analysis.The external influence of the sports industry in the era of the digital economy they are mainly manifested in the change of the allocation of production factors,the variety of product supply,and the rise of digital consumption.The digital economy mainly reduces industry costs and improves industry efficiency by forming a platform economy effect.Complemented by the business model upgrade,digital innovation empowers the sports industry to achieve a leading role.In order to grasp the historical opportunities in the era of the digital economy and promote the high-quality development of the sports industry,it is necessary to strengthen the top-level design of sports industry digitalization at the macro level,to establish the participation pattern of digital sports with multiple synergies at the meso level,and to build the talent training system of digital sports industry at the micro level.

关 键 词：数字经济 体育产业 高质量发展 数字体育 

分 类 号：G80[文化科学—运动人体科学]