美国职业体育联盟中的绿色行为研究及其启示  

Research on Green Behavior of American Professional Sport Leagues and Its Enlightenment

作　　者：胥欣 刘波[2] 郇志尊 郭振[2] XU Xin;LIU Bo;HUAN Zhizun;GUO Zhen(Hohai University,Nanjing 210024,China;TsinghuaUniversity,Beijing 100084,China)

机构地区：[1]河海大学,江苏南京210024 [2]清华大学,北京100084

出　　处：《中国体育科技》2022年第3期108-112,F0003,共6页China Sport Science and Technology

基　　金：国家社会科学基金项目(21BTY083)。

摘　　要：选取美国职业体育联盟的绿色行为为研究对象,叙述自然资源保护协会介入的背景、原因和历史进程,揭示联盟的绿色行为由被动接受到主动寻求的价值取向转变过程,并以美国四大职业体育联盟举办的典型赛事为例,对其在资源、交通、食品与回收、环保商品、公益、球迷教育方面的绿色行为进行归纳梳理。给我国的启示与建议:形成以政府主导、市场与民间组织协同的路径,围绕资源、交通、食品、垃圾回收等方面实现我国职业体育联赛以及球迷观众群体绿色行为的养成;发挥职业体育赛事的影响力,通过公益性的绿色行为实现球迷绿色行为教育,构建职业体育联赛的绿色行为价值观。This work studies the green behavior among American professional sport leagues. It focuses on the background and historical processes of the involvement of the Natural Resources Defense Council to reveal the transformation process of the leagues’ green behavior form passive acceptance to active pursuit of values. Taking the typical events held by four American professional sport leagues as examples, this study elaborates the green behavior in the aspects of resources, transportation, food and recycling, environmental products, public welfare, and fan education. For the development of Chinese professional sport leagues, this paper suggests that government should lead market and civil organizations to develop the green behavior of Chinese professional sport leagues and fan audience groups around resources, transportation, food and recycling;leverage the influence of professional sport events, and promote green behavior and values among professional sport leagues and fans.

关 键 词：职业体育联盟 职业体育 绿色行为 可持续发展 

分 类 号：G80-05[文化科学—运动人体科学]