乡村绿色生态旅游适宜等级VIKOR评估方法  

VIKOR Method of Rating for Rural Green Ecotourism

作　　者：林珊珊 余高锋[2] LIN Shan-shan;YU Gao-feng(School of Business Administration, Fujian Jiangxia University, Fuzhou 350108, China;Research Center of National Park, Sanming University, Sanming 365004, China)

机构地区：[1]福建江夏学院工商管理学院,福建福州350108 [2]三明学院国家公园研究中心,福建三明365004

出　　处：《运筹与管理》2022年第3期151-156,共6页Operations Research and Management Science

基　　金：国家自然科学基金资助项目(72001126);教育部人文社科青年项目(20YJC630196);福建省自然科学基金资助项目(2020J01925,2021J011125)。

摘　　要：针对乡村绿色生态旅游特征,并考虑旅游者个体感受与群体效益,本文从乡村绿色生态旅游开发与适宜评级概念出发,提出乡村绿色生态旅游适宜等级VIKOR评估模型与方法。首先,从等级评估的概念与内涵出发,刻画乡村绿色生态旅游适宜评级问题,避免混淆旅游适宜评级和排序两个本质不同的问题。然后,构建乡村绿色生态旅游适宜等级评估指标及隶属函数,提出评估指标的熵权确定方法。其次,提出乡村绿色生态旅游适宜等级VIKOR评估模型与二元语义等级评估方法。最后,通过案例研究和比较分析,说明本文所提模型与方法的合理性、可行性与实用性。According to the characteristics of rural green ecotourism,and considering the individual feelings and group benefits of tourists,this paper describes the suitability rating of rural green ecotourism from the perspective of rural green ecotourism development,and then puts forward the evaluation model and method of the suitability rating of rural green ecotourism by VIKOR.First of all,from the concept and connotation of grade assessment,this paper describes the suitability rating of rural green ecotourism,so as to avoid confusing the two essential different problems of tourism suitability rating and ranking.Then,the evaluation index and membership function of appropriate grade of rural green ecotourism are constructed,and the entropy weight determination method of evaluation index is put forward.Secondly,a VIKOR evaluation model and a binary semantic evaluation method for the appropriate grade of rural green ecotourism are proposed.Finally,through case study and comparative analysis,the rationality and feasibility of the model and method proposed in this paper are illustrated.

关 键 词：生态旅游 评级评估 综合评估模型 VIKOR 绿色环境 

分 类 号：F592[经济管理—旅游管理] O159[经济管理—产业经济]