近代中国科学主义思潮对消费文化的影响--以銧药水为例  

The Thought of the Scientism's Impact on the Consuming Culture in Modern China-Take the Radium Medicinal Liquid for Example

作　　者：何玉洁 He Yujie

机构地区：[1]北京外国语大学历史学院,北京100081

出　　处：《中华文化论坛》2022年第2期95-110,158,共17页Journal of Chinese Culture

摘　　要：曾经风靡欧美的镭商品于20世纪初传入上海,銧药水是第一批镭商品之一。镭的传播和銧药水的销售与近代中国的科学主义思潮密切相关。在近代救亡图存的需求下,科学主义思潮更多地被引向社会政治领域,人们对科学的追崇始终大于科学概念本身。新文化运动时期的“科玄论战”后,科学被视为新的权威和绝对真理。镭的相关知识以报刊为媒介在近代中国传播,展示了科学主义思潮深入大众文化的过程。镭不仅是新的科学知识,也代表破旧立新的科技力量;銧药水的广告迎合这一社会思潮,抓住人们对科学的崇拜,以“新科技”为卖点进行营销,正是科学主义思潮深入影响消费文化的体现。Radium merchandises that once were popular for a time in Europe and America were introduced in Shanghai in the early 20th century and Radium Medicinal Liquid was one of these merchandises.The spread of knowledge about radium and the selling of Radium Medicinal Liquid are connected with the thought of scientism in modern China.Because of the urgency of Saving the Nation from Subjugation and Ensure its Survival,the thought of scientism was mainly led to social politics,and science to people means more in worship than itself.During the period of the New Culture Movement,especially after the debate between science and metaphysics,science was considered the new authority and the absolute truth.In this paper,the writer reveals the process in which scientism penetrated into the mass culture by the reports about radium in Chinese newspapers and periodicals and takes the spread of the knowledge about radium in China as example for analysis.The writer also tries to show how advertisements utilized people's worship to new scientific technologies to sell merchandises by analyzing the selling methods of Radium Medicinal Liquid,and thus explores the impact from the thought of scientism on the mass consuming culture.

关 键 词：科学主义 镭 銧药水 利定白 

分 类 号：K2O3[历史地理—历史学]