徽州民俗体育特色小镇发展前景与建构路径研究  

Research on development prospect and construction path of Huizhou Folk Sports town

作　　者：孙凯 潘庆庆 毕超[3] Sun kai;Pan Qingqing;Bi Chao(School of Physical Education,Fuyang Normal University,Fuyang Anhui 236041;Physical Education Group,Primary School Affiliated to Anhui Normal University,Wuhu Anhui 241000;School of Physical Education,Anhui Normal University,Wuhu Anhui 241000)

机构地区：[1]阜阳师范大学体育学院,安徽阜阳236041 [2]安徽师范大学附属小学体育组,安徽芜湖241000 [3]安徽师范大学体育学院,安徽芜湖241000

出　　处：《安徽商贸职业技术学院学报》2022年第1期7-10,共4页Journal of Anhui Business College

基　　金：安徽省体育社会科学研究项目(ASS2015312)。

摘　　要：传承民族传统体育文化,发展民俗传统体育文化产业,应嵌入体育特色小镇建设路径,共创“文化+体育”二元产业链发展模式。针对徽州民俗体育特色小镇建设及发展路径提出对策,以促进徽州民俗体育特色小镇的开发和效能:与时俱进、创新传统体育文化发展途径,新增现代化科技元素;数字体育、信息化融入相关体育产业链;通过新媒体手段开展民俗体育与特色小镇相关产业的营销和宣传。In order to inherit national traditional sports culture and develop folk traditional sports culture industry,we should embed in the construction path of sports characteristic town and create the development mode of dual industry chain of“culture plus sports”.In view of the construction and development path of Huizhou folk sports characteristic towns,countermeasures are put forward to promote the development and efficiency of Huizhou folk sports characteristic towns.We should Innovate traditional sports culture development approach and add modern science and technology elements.We should Involve in new media means,focus on folk sports and characteristic town related industry marketing and publicity.At the same time,we should promote the transformation and integration of advertising,product marketing and scientific and technological services.

关 键 词：徽州 民俗体育 特色小镇 建构路径 

分 类 号：G812.7[文化科学—体育学]