媒体数字化转型如何促进共同富裕:分工网络演进的超边际一般均衡分析  

How does the digital transformation of the media promote common prosperity:inframarginal general equilibrium analysis of the evolution of the division of labor network

作　　者：郑小碧[1] 张娜 ZHENG Xiaobi;ZHANG Na(College of Economics and Management,Zhejiang Normal University,Jinhua 321004,China)

机构地区：[1]浙江师范大学经济与管理学院,浙江金华321004

出　　处：《浙江师范大学学报（社会科学版）》2022年第2期1-17,共17页Journal of Zhejiang Normal University(Social Sciences)

基　　金：浙江省哲学社会科学规划课题“互联网新创企业天生国际化的形成机制、绩效逻辑及支持政策研究”(19NDJC257YB);教育部人文社会科学研究规划基金项目“互联网新创企业狙击型国际化的形成机制、影响效应及支持政策研究”(19YJA630124)。

摘　　要：文章从共同富裕内生化视角,运用超边际分析方法研究媒体数字化转型的门槛条件及其对共同富裕的促进效应。研究发现:市场交易效率、媒体服务前沿技术水平、媒体信息交互效率以及劳动专业化程度对媒体模式的转型升级具有明显的门槛调节效应,市场交易效率、媒体服务前沿技术水平以及媒体信息交互效率越高,传统媒体越容易向社交媒体及全媒体模式升级,从而越有利于促进数字媒体利益的均等分配和共同富裕社会建设;媒体数字化转型通过提升劳动生产率、改善要素配置效率、增加用户福利和提升人均真实收入等中间机制促进共同富裕水平的提高。From the perspective of endogenesis of common prosperity,this paper studies the threshold conditions of the digital transformation of the media and its promoting effect on common prosperity with the method of inframarginal analysis.It is found that market transaction efficiency,cutting-edge technology level of media services,media information interaction efficiency and the degree of labor specialization have obvious threshold adjustment effects on the transformation and upgrading of media models.The higher the efficiency of market transaction,the cutting-edge technology level of media services and the efficiency of media information interaction,the easier it is for traditional media to upgrade to social media and omnimedia,which is more conducive to promoting the equal distribution of digital media benefits and the construction of a common prosperity society.The digital transformation of the media can promote common prosperity through intermediate mechanisms such as improving labor productivity and factor allocation efficiency,expanding user surplus,and increasing per capita income.

关 键 词：社交媒体 全媒体 分工网络 共同富裕 

分 类 号：F420[经济管理—产业经济]