蚌埠市品牌商品消费意愿影响因素分析--以品牌鸡蛋为例  

Analysis on Infl uencing Factors of Brand Commodities’Consumption Intention in Bengbu City--Taking Brand Eggs as an Example

作　　者：孟琪 胡月英[1] MENG Qi;HU Yueying(Anhui Science and Technology University Fengyang,Anhui 233100)

机构地区：[1]安徽科技学院,安徽凤阳233100

出　　处：《中国商论》2022年第6期50-52,共3页China Journal of Commerce

基　　金：蚌埠市智库研究项目(AKZK201801)。

摘　　要：本文围绕蚌埠市品牌鸡蛋消费意愿影响因素展开研究,通过运用调查问卷及二元Logistic回归模型,对消费意愿的影响因素进行分析,得出相关评价,并根据分析结果提出建议,希望能对品牌鸡蛋的发展有所帮助。This study focuses on the infl uencing factors of brand eggs’consumption intention in Bengbu City.By using questionnaires and binary logistic regression model,the infl uencing factors of consumption intention are analyzed,and relevant evaluations are obtained,and suggestions are put forward according to the analysis results in order to help the development of brand eggs consumption.

关 键 词：蚌埠市 品牌鸡蛋 消费意愿 影响因素 

分 类 号：F063.2[经济管理—政治经济学]