盘索里艺术网络传播路径及实践  

Network Communication Paths and Practice of Pansori Art

作　　者：高冬萌[1] 张金霞[1] GAO Dongmeng;ZHANG Jinxia(School of Arts Administration,Jilin University of Arts Changchun,Jilin 130021 GAO Dongmeng)

机构地区：[1]吉林艺术学院艺术管理学院,吉林长春130021

出　　处：《中国商论》2022年第6期62-66,共5页China Journal of Commerce

摘　　要：在当前文化消费网络化的形态下,盘索里作为一种传统的民间艺术形态,在非遗体系下的生存和活动较为活跃,在传统型演艺市场有一定空间和影响,但是,网络传播方面效果不佳。其中的问题和困境则按照传承和传播的不同方面体现为对传承者素养要求多元、唱词的语种和时代隔膜、语言所影响的审美体验效果的折扣、传统民间表演艺术的舞台元素单一、演出场景及生存模式的实质性转变等。针对以上基础前提,网络传播首先要解决内容要素的网络适用性调整,具体原则和策略为通过核心主体的文本阐释和碎片元素建构等举措,调动粉丝效应及参与式文本再生产,并积极提升和拓展盘索里在网络生态和粉丝群体中的价值及功能。Under the current form of networking of cultural consumption,Pansori,as a traditional form of folk art,is more active in its survival and activities under the intangible heritage system,and has a certain presence and infl uence in the traditional performing arts market.However,the eff ect of network communication is not good.According to the different aspects of inheritance and communication,the problems and dilemmas are reflected in the pluralistic requirements for the accomplishment of the inheritors,the language of the libretto and the gap of the times,the declining of the aesthetic experience eff ect infl uenced by the language,the singleness of the stage elements of the traditional folk performing arts,the performance scene and the substantial transformation of the survival mode,etc.On above basis premise,network transmission must fi rst solve the network adaptability adjustment of content elements,through the core of the strategy of the specifi c principles and the main body of text interpretation and construction measures such as debris element,transfer the fan eff ect and participatory text reproduction,and actively promote and expand the network value and function of Pansori in the ecosystem and fans group.

关 键 词：盘索里 网络传播 目标 原则 实施策略 

分 类 号：F49[经济管理—产业经济]