基于超网络和在线评论的产品竞争力分析  

The Analysis of Product Competitiveness Based on Supernetwork and Product Online Reviews

作　　者：王忠群 王族 钱寅亮 陈云霞 Wang Zhongqun

机构地区：[1]安徽工程大学计算机与信息学院,安徽芜湖241000

出　　处：《情报理论与实践》2022年第4期113-119,共7页Information Studies:Theory & Application

基　　金：国家自然科学基金项目“C2C市场中基于行为树的销量识别与发布研究”(项目编号:71371012);教育部人文社会科学研究规划基金项目“基于知识图谱的网购商品评论可信性模型与评估方法研究”(项目编号:18YJA630114)的成果。

摘　　要：[目的/意义]探究在线评论中用户的产品特征观点的变化,以分析产品的竞争力。[方法/过程]运用超网络建模在线评论中特征观点对及其演变关系,识别最受用户关注的产品特征及其情感倾向和演化,实现产品竞争力的分析。[结果/结论]通过对不同品牌产品进行实例验证,该模型能够识别用户关注的特征观点对及其情感倾向,发掘产品的竞争优势与不足,为企业改进产品、建立品牌口碑提供决策支持。[Purpose/significance] Exploring users’ product feature opinions evolution in online reviews,so as to analyze the competitiveness of products.[Method/process] Using the super network to model feature-opinion pairs in online reviews and their evolutional relationships,identify the product features that users most pay attention to,and emotional tendencies and evolution to realize product competitiveness analysis.[Result/conclusion] The model can identify feature-opinion pairs that users most pay attention to,and emotional tendencies,and discover the competitive advantages and disadvantages of products through different brand product cases,and provide decision support to improve products and establish brand reputation for enterprises.

关 键 词：在线评论 情感演化 情感分析 超网络 产品特征 特征观点对 产品竞争力 

分 类 号：F724.6[经济管理—产业经济] F274F426.63