大数据背景下服装品牌知识挖掘研究  

Research on Clothing Brand Knowledge Mining under the Background of Big Data

作　　者：杨丽丽 刘静伟[1] YANG Lili;LIU Jingwei(School of Apparel and Art Design,Xi’an Polytechnic University,Xi’an 710048,China)

机构地区：[1]西安工程大学服装与艺术设计学院,陕西西安710048

出　　处：《西部皮革》2022年第7期69-71,共3页West Leather

摘　　要：针对网络数据价值密度低、行业信息造价昂贵的现状,从服装品牌出发构建语料库,基于语料库分析法运用数据挖掘工具KH coder进行知识挖掘。在此过程中发现了服装品牌的数据特征并获得了与服装品牌相关的知识集群,证明了用大数据技术挖掘服装品牌知识的可行性。Aiming at the current situation of low value density of network data and high cost of industry information,this paper constructs a corpus from clothing brands,and uses the data mining tool KH coder to mine the knowledge based on corpus analysis.In this process,the data characteristics of clothing brands are found and the knowledge clusters related to clothing brands are obtained,which proves the feasibility of mining clothing brand knowledge with big data technology.

关 键 词：大数据 服装品牌 KH coder 数据挖掘 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程] TP393[自动化与计算机技术—计算机应用技术]