传统文化元素在产品包装外观设计中的应用与研究  

Application and Research of Traditional Cultural Elements in Product Packaging Design

作　　者：向扬 张娜[1] XIANG Yang;ZHANG Na(Shenyang University of Chemical Technology,Shenyang 110000,China)

机构地区：[1]沈阳化工大学人文与艺术学院,辽宁沈阳110000

出　　处：《西部皮革》2022年第7期106-108,共3页West Leather

摘　　要：随着我国经济与文化水平的不断提升,国家的文化软实力也需要不断提升,这就需要发扬和创新我国特有的传统文化,打造独有的中国特色。在各个领域之中,设计的发展是推动我国软文化实力的重要支柱,也是宣传传统文化的帮手。而产品包装外观的设计则是推动传统文化与现代产品互相融合的重要渠道,只有打造“中国特色”的设计元素,才能加深我国设计文化在世界舞台影响力,更好的向世界传递中华文化。通过分析我国的优秀传统文化元素在各个时代的应用,以及现在人民的生活理念及审美,来探究如何在新时代中发扬传统文化。本文对现阶段的传统元素进行解析,针对产品包装设计当如何融入传统元素进行了探究,帮助产品包装设计更好在市场中发展,并对传统文化进行发扬。With the continuous improvement of China’s economic and cultural level, the country’s cultural soft power also needs to be continuously improved, which requires the development and innovation of China’s unique traditional culture to create unique Chinese characteristics. In various fields, the development of the design is not only the important power to promote the soft cultural strength in China, and also a helper to publicize traditional culture. The design of product packaging appearance is an important channel to promote the integration of traditional culture and modern products. Only by creating design elements with "Chinese characteristics", can we deepen the influence of China’s design culture on the world stage and better convey Chinese culture to the world. By analyzing the application of China’s excellent traditional cultural elements in various times, as well as people’s life concepts and aesthetics, this paper explores how to carry forward traditional culture in the new era. This paper analyzes the traditional elements at the present stage and explores how to integrate traditional elements into the product packaging design, so as to help product packaging design develop better in the market and carry forward traditional culture.

关 键 词：中国传统文化 产品包装 设计 

分 类 号：TB482[一般工业技术—包装工程]