商业波普设计之于品牌建设的研究  

Research on Commercial Pop Design in Brand Construction

作　　者：李静怡 过山[1] LI Jingyi;GUO Shan(Hangzhou Dianzi University,Hangzhou 320018,China)

机构地区：[1]杭州电子科技大学人文艺术数字媒体学院,浙江杭州320018

出　　处：《西部皮革》2022年第7期130-132,共3页West Leather

摘　　要：艺术与品牌有着天然的联系,艺术参与到品牌的商品之中构建品牌的建设,同时品牌也作为艺术的传播媒介,塑造品牌的品牌形象,波普艺术所具有的大众性抹平了艺术与大众生活的界限,使其具有其他艺术风格所不可比拟的商业价值。细述波普艺术对品牌发展的价值同时也介绍了如何通过波普艺术的介入,实现品牌的发展。未来品牌的发展要不断地寻求新的突破点,波普艺术也成为了众多品牌合作的对象,通过提炼品牌的视觉符号、塑造品牌的文化附加值,通过有效的营销手段,参与介入品牌构建,增强品牌黏性。There is a natural connection between art and brand.Art participates in the construction of brand goods.At the same time,the brand is also used as the media of art to shape the brand image of the brand.The popularity of pop art smoothes the boundary between art and public life and makes it have commercial value unmatched by other art styles.Elaborates the value of pop art to brand development,and also introduces how to realize brand development through the intervention of pop art.In the future,the development of the brand should constantly seek breakthroughs.Pop art has also become the object of many brand cooperation.By refining the visual symbols of the brand,shaping the cultural added value of the brand,and participating in the brand construction through effective marketing means,it can enhance the brand stickiness.

关 键 词：商业波普设计 波普艺术 图形符号 视觉设计 

分 类 号：J524[艺术—艺术设计]