乡村振兴背景下农产品品牌国际化动因与度量标准探讨  

Discussion on the Cause and Measurement Standard of Agricultural Product Brand Internationalization under the Background of Rural Revitalization

作　　者：肖黎[1] 皮修平[1] XIAO Li;PI Xiu-ping(Hengyang Normal University,Hengyang,Hunan 421006)

机构地区：[1]衡阳师范学院,湖南衡阳421006

出　　处：《安徽农业科学》2022年第7期243-244,249,共3页Journal of Anhui Agricultural Sciences

基　　金：湖南省教育厅科学研究重点项目(20A064);湖南省教育厅科学研究重点项目(19A071)。

摘　　要：围绕农产品品牌国际化这一主题,首先解析了农产品品牌国际化的内涵,然后分析了农产品品牌国际化的6大动因,最后提出了品牌农产品国际化的4大评判指标,希望为湖南农产品品牌国际化发展提供有益参考。Focusing on the theme of brand internationalization of agricultural products,this paper first analyzes the meaning of brand internationalization of agricultural products,then analyzes the six major causes of brand internationalization of agricultural products,and finally puts forward four evaluation indexes of brand internationalization of agricultural products,hopes to provide beneficial reference for the development of Hunan agricultural product brand internationalization.

关 键 词：乡村振兴 农产品品牌 品牌国际化 国际化动因 度量指标 

分 类 号：S-9[农业科学]